ABOUT
Built by Someone Who Did It On Their Own Businesses First
No theory. No agency fluff. Just a 20-year entrepreneur who discovered how AI search works and proved it could generate leads — before offering it to anyone else.
20 Years of Getting It Wrong — Then Getting It Right
Two decades of entrepreneurship teaches you a lot about what doesn't work. Traditional SEO that took 12 months to maybe produce results. WordPress sites that fell apart every time a plugin updated. Ad campaigns that drained budgets without building anything lasting.
Then AI search happened. And for the first time, the rules of digital marketing started making sense — if you understood them. The businesses that structured their content and websites correctly were getting cited by AI. The rest were becoming invisible.
Rather than theorize about it, the approach was to test it — on Luxe Window Works and INW Basecamp, two real businesses with real customers and real revenue on the line. The results were immediate and measurable: 49 pages indexed in 48 hours, schema validated across four rich result types, Facebook campaigns generating leads same week.
Zero Click Strategies was built from that proof. Not from a marketing playbook, but from businesses that had to generate leads or close. That's the difference.
THE METHODOLOGY
Why We Do Things Differently
Why Vercel Over WordPress
- WordPress averages 3–5 second load times. Vercel averages under 1 second.
- Plugin dependencies create conflicts that break Core Web Vitals.
- AI crawlers prioritize fast, clean HTML — not plugin-rendered content.
- Vercel's edge network delivers content globally without additional CDN costs.
Why Schema Over Plugins
- SEO plugins generate generic, often invalid schema that AI ignores.
- Hand-coded JSON-LD is precise, validated, and entity-specific.
- Custom schema tells AI exactly what you do, where, and for whom.
- Google's Rich Results Test confirms valid structured data — we verify everything.
Why AEO Over Traditional SEO
- Traditional SEO targets keywords. AEO targets questions AI is asked.
- AI Overviews pull from structured, authoritative, entity-clear content.
- FAQ schema, How-To schema, and Article schema trigger rich results.
- The goal isn't to rank #1 — it's to be the source AI cites.
Based in Post Falls, Idaho — serving businesses across the United States. Every client gets direct access, honest communication, and results that can be measured in days, not months.
Let's Build Something Together